I think Tony Ferguson started it, and now every man and his dog has got a weight loss program involving substituting a meal replacement for a proper healthy meal.
I'm sure there were others before Tony Ferguson but they just seem to be more in your face now.
What do you think?

Its true. They have to make that money money money
So they supersize my meals and commercialize every Food Place I drive by everyday. Then they over advertise me with all these so called "wonderful" diets.
Those bastards.
Bloody hell "I am on to them I tell you"
:)

It is a huge business. And that is exactly what it is ...a business. Lots of people want to lose weight and are looking for a quick fix. Please note tha in most ads that you see there is a disclaimer that says "These results are not typical." Why? Because most people are not prepared to make the committment it takes to LOSE weight because it is so easy to GAIN weight.
Sadly I fall into that category to some degree.

I think everybody should go back to the original diet, the very first diet ever created.
It's the Caveman Diet. It's simple..Don't eat anything a caveman wouldn't eat.
So you can eat fish, meat, nuts, berries and vegetables. But the real kicker is, you've got to hunt and gather all of your food.
That'll get you thin.